•CREATIVE DIRECTION
•COPYWRITING

Michigan State University

Empower extraordinary capital campaign

I worked on a number of random projects for Michigan State University while at BVK, including a campus-wide fundraising campaign aimed at high profile donors and alumni. Through a printed book, outdoor advertising, as well as dozens of videos highlighting the work being done by students and faculty, the campaign hit the $1 billion mark less than a year into a five-year campaign with the goal of raising $1.5 billion overall.