New Mexico Health Insurance Exchange
The New Mexico Health Insurance Exchange wanted to reach their most untapped market—young adults who think they cannot, and will not ever get hurt. The insurance industry has a term for them: Young Invincibles.
But what would make them truly impervious to crippling injuries and diseases? Well...health insurance. So we created a campaign aimed at reminding these young invincibles that you'll see a quicker recovery should something go wrong if you're protected.