•Art DirectioN
•Design

Pancheros Mexican Grill

rebranding

Pancheros Mexican Grill began expanding beyond the midwest and needed a new identity to bolster those efforts. So we capitalized on what set Pancheros apart from its competitors—tortillas freshly pressed, and of course Bob The Tool. The new visual identity included a new logo, menu design, in-store signage, employee apparel, and packaging.

 
 
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