Promptu Immediate Care
Promptu Immediate Care, part of the CHRISTUS Health Network, is a new kind of healthcare aimed at patients who might generally opt for an ER visit just to play it safe. As we parsed the research, I noticed many of the account staff repeating themselves by saying "it's somewhere between urgent care and emergency care."
It's somewhere between... It's somewhere between... So that became the line.
In addition to print, outdoor, and local radio, we also pitched a number of environmental/guerilla concepts to get the name out there. Sadly those executions didn't make the final cut.