•Copywriting
•ART DIRECTION

Vasque Footwear

Fall 2012 Product Launch

Redwing-owned Vasque Footwear needed a print campaign to launch their Fall 2012 collection, including a revamped version of their bestselling boot—the Breeze. As coincidence would have it, I owned a pair of Breeze before we even started working on this campaign, so needless to say I was passionate about the product and the message. Due to a quick timeline, we were unfortunately not able to schedule a photo shoot and instead had to leverage stock photography. Total bummer as I was really looking forward to lacing up my boots.