•COPYWRITING
•ART DIRECTION

Victory Motorcycles

Accessories brand launch

Victory Motorcycles was on the cusp of launching a new accessories brand and tapped Planet to craft a launch strategy. Their deep catalog of accessories allowed each rider to thoroughly customize their bikes to their liking and riding habits.

After a photoshoot that involved a custom-made platform attached to an SUV hitch to capture closeup shots of riders from street level, we produced a series of print ads in addition to a robust print catalog.