Shred Free or Die

Designing a logo and mini branding system for a friend's New Hampshire getaway.

Photo by Danielle Allwein.
Danielle and her husband Trey recently bought some land in New Hampshire and built a small second residence there in order to have year-round access to world-class hiking, mountain biking, and snowboarding. Since we work together, she asked me to create a logo she could put on a personal blog, but I couldn't resist giving her the royal client treatment.
Using a photo of the cabin as a reference, I combined some background elements like trees and a mountain with a snowy foreground to give the logo its own unique contour and shape as opposed to housing it within a badge.
I showcased the long solid side of the cabin to keep things simple and omitted small details like shutters and window sashes to ensure the logo can be replicated at small sizes without much trouble.
Danielle and Trey will eventually build a larger home on their property and turn The Shredaway into a guest house and possibly an Airbnb, so I designed some things to deck out the place for guests.
Interior + Home Goods
Maybe one day Danielle and Trey will move permanently and become full-time hosts and develop a cult following of former guests willing to rep Shredaway swag on slopes around the world, but until then they can at least give custom scarves, sweatshirts, patches, and stickers to their friends and family who visit.