Video
From :05 social content to long-form documentary style filmmaking, this is where you'll find video productions I've worked on as an Art Director (and sometimes Copywriter).
Wilson Sporting Goods Co.
Wilson created the first ever lateral-bending tennis racket, which generates more spin and ball movement on court. To highlight this, the campaigns visuals leaned heavily into circular shapes and curved lines—and was punctuated by this hero video, shot with a pair of rotating jibs.
BAUER Hockey
I worked as BAUER's art director for their 2017 season, during which we filmed a variety of videos—from national television spots to short social films. One of my proudest productions was the '2017 Opening Night' video which I shot, edited and mixed myself.
Boston Celtics
Sleek Machine was the Boston Celtic's agency of record from around 2017–2020. During that time, the NBA team leaned heavily on the agency and our small creative team for regional advertising concepts—including a pair of videos featuring the legendary Red Auerbach.
Lawn Doctor
Lawn Doctor sought out Boston agency Sleek Machine to create a calendar's worth of content in a single day's worth of filming. The best piece of work to come from that shoot was this cheeky (more like abs) video featuring a salt-and-pepper gnome with a real Souther Comfort vibe. We worked with a Hollywood prop shop to create the gnome.
Ally Bank
Ally Bank had recently adopted a new tagline and brand platform courtesy of Grey New York, and was dolling out productions to a few different agencies to help build a robust campaign. At Relevant24, we interpreted the platform in our own quirky way, and worked with Element and Calyer Creative to produce and direct the spots.
New Era
Boston Celtics player Jayson Tatum and Miami Heat player Tyler Herro (a Whitnall High School alum like myself), had breakout performances in the 2020 NBA Playoffs, and were tapped to become hypemen for New Era's 'City Ties' series. I created graphics and type treatments for a few videos hosted by Quentin Richardson (@QRich).
Edward Jones
Edward Jones was sponsoring WGBH Boston's Sunday night programming in the Summer of 2019, which happened to feature several shows about unique individuals who were experts at their respective crafts. I art directed these spots, and our creative director and videographer directed and ran camera. Luckily we had a food stylist on set because I'm a terrible cook.
CHI Health
BVK client Alegent Creighton was acquired by CHI Health. As a result, there was a brief period of time during which some patients weren't able to access their preferred doctors. This issue was eventually resolved, but CHI needed to build up some goodwill, and I'm proud to say I came up with the line "Restoring Faith in Healthcare" to highlight their Catholic roots and appeal to Nebraskans.
Pancheros Mexican Grill
Pancheros is known for differentiating themselves from Qdoba and Chipotle by actually mixing up burrito ingredients (game changer) using a kitchen tool nicknamed the "Bob". To highlight this unique aspect of the QSR restaurant, Planet Propaganda produced this decidedly low-budget video.
LastPass
LastPass enlisted Relevant24 to concept and produce a video to showcase the platform's capabilities. I led a team of writers and art directors in developing this concept and punching up the script. Special thanks as always to the team at Element and Calyer Creative.
